Tony Sullman

Tony Sullman - CEO

Tony is an experienced Executive, and a former FTSE 250 Chairman, who has over 30 years experience in the marketing and franchising industries. Tony has consistently taken a pioneering role in developing products and services which look to support both consumers and Law Firms alike, in spite of a constantly changing legislative and political landscape

As the Founder of BMS, he is now utilising the unique combination of legal knowledge and entrepreneurial flair to assist other Law Firms, from start ups to large corporations, to maximise their potential.


  • Corporate and Litigation Funding
  • Legal Services
  • Consumer Marketing
Domi Sullman

Domi Sullman - HR & Marketing Director

Domi, a Masters graduate in Human Resource Management, is an accomplished People Director with significant experience in developing strategic policy, capability development and change management.

As a specialist in establishing and auditing ISO and BS standards, Domi is focused on building an effective and efficient foundation to support excellence in operational delivery and best practice.


  • People Development
  • Policies

Keith Bailey - Group Finance Director

Keith, a Manufacturing big hitter, who has held CFO and group FD positions in both public and private business with turnovers between £10m-£100. He has an enviable track record of delivering business growth and turnaround strategies.

Keith brings to the business a formal structure of financial governance, client due diligence and the investment disciplines that are required to support future and sustainable growth.


  • Management Accountancy
  • Commercial Governance
  • Capital and Risk Management.
Ben Winter

Ben Winter - Group Account Manager

Ben has been with the company since it’s inception back in 2015 and has been integral in developing the systems and process necessary to support all aspects of BMS services delivery. He oversees day to day operations of the business, processing new funding requests, and provides assistance to law firms on system and facility usage.

Ben’s experience provides valuable insight and support to our Law Firms, which supports them to better understand how to optimise efficiencies and revenues, whilst mitigating costs.


  • Operational Management
  • Process Engineering
  • System Integration